Our Method for Success: Building Up your Google Ads for Therapy Practice
Technical Methods for Improving Google Ads for Therapy Practice
A/B Testing: A powerful strategy to improve your ads performance is testing new ads continuously. You can try ad variations that vary extensively, regarding copy, creative and headline. After 2-6 weeks, you should invest a higher proportion of your ad spend with the ad variation that performs the best. Now, you can continue testing with smaller variations, such as just the headline, or just a few words of the copy. As you continue this process, your performance can get better and better.
Selecting the Top Performing Niches: Take a close look at your ad performance based on the service or underlying disorder you are advertising. This may result in you allocating a high proportion of your ad spend into specific campaigns that may not represent your current caseload, however this change in your ads may catalyze the growth you’re looking for.
Negative Keywords: Once you’ve launched Google Ads for therapy practice for a few months, you can assess which keywords didn’t yield favourable results. Set this keywords as negative keywords. Be mindful of the difference in which settings you select for negative keywords, outlined in Google’s page on this topic.
Test for Several Locations: You can improve your Google ads by testing your successful keyword with different location combinations. For example, if “ocd counselling” is a high performing keyword for you, you can bid on “ocd counselling toronto” and “ocd counselling north york” to see which of the three keywords yields the best results.
At first glance, this may seem like a regressive strategy, however their will likely be a large variability of price (CPC) between general keywords and location based keywords. Additionally, there will be a large range in competition between these general keywords and their location specific counterparts. Given these differences, you are likely to experience an improvement in ad performance once you see which of the ads performs more favourably.
Incorporating SEO to Google Ads for Therapy Practice
Combining Google Ads with SEO: You can use Google Search Console to see which of your pages are driving the most traffic. You can assign a proportion of your ad spend to keywords based on the performance of your pages, taking up another spot on the first page if you’ve made it their organically already.
Building New Pages Based on Keyword Performance: Once you’ve analyzed which keywords are performing best, you can build new pages on your site on these topics to link your keywords to more relevant pages. This may improve your click-to-lead conversion rate. This will also give you the opportunity to improve your SEO, as you are creating original content for specific keyword searches.
Our Outlook on Advanced Practices: Google Ads for Therapy Practice
There are several methods to implement when you’re ready to bring forward advanced practices to your Google Ads for Therapy Practice. Data analysis is a powerful resource for refining your strategy, as you can assess which ads are performing best with precision. The more you continue testing new ads, from large variations to small, the more you can improve your ROI by allocating more spend to the ads that perform best. Changing small elements such as copy, and location can reveal a huge opportunity of improving your ROI by reallocating spend on a higher performing ad.
Intertwining SEO with your Google Ads is a fundamental way of moving forward with ad performance growth. Bidding on keywords you rank highly on helps you access another spot on the first page. Additionally, you can create new pages based on keywords you are bidding on, to improve your click to lead conversion rate.
If you’re looking for the fundamentals of Googles Ads for Therapy Practice, you can read through our guide on the topic.
