Exploring the elements of SEO, you will often have more questions than answers appear as you progress. Should you focus on keywords you are already ranking on? Or should you focus on ranking for new keywords? How long will your efforts take to drive results? What kind of content is considered valuable for SEO performance? In this post, we will answer the common questions on SEO for therapists, while offering specific insights from the SEO work we’ve proven that drives traffic, so you can help more people achieve their best self.
SEO for Therapists: A Deeper Look into Strategy
Cover your technical bases, work on what is destined to drive results
Our core methods of driving SEO for Therapists consists of locality, content, and keywords.
Locality refers to your physical location, the neighbourhood, city and province. Focusing on keywords that include your locality are effective ways of ranking higher, because they are less competitive than keywords excluding locality. We aim to first drive results including locality, and then follow with general keywords campaigns.
Content is fundamental for all SEO performance, as it creates value for your audience. Investing in original, valuable content is the way to progressively improve your ranking. You can create several posts on one general topic in order to drive SEO performance for that topic. For example, CBT techniques for anxiety, CBT techniques for children, and CBT for social phobia can all be combined to drive SEO improvements for all of your keywords including CBT. You can also add an internal backlink on a general CBT page to these specific posts, offering your audience more information on how CBT can help their specific circumstance.
Keywords are valuable ways of understanding what drives new patients, and where to invest your efforts for SEO. The following three points are valuable insights we implement in our campaigns for the best results. Invest your SEO efforts into both keywords you are already ranking on and keywords you are not yet ranked on. Scaling up the ranks with keywords you are already ranking on will improve your net traffic generated, while ranking on new keywords will improve your domain authority which will improve your longevity with valuable keywords.
Ranking for the first time on new keywords can be a fast process, taking 1-2 months while increasing a highly ranked keyword position can take 3-6 months. For keywords where you rank on the first page – you can improve your traffic on that keyword by 20-40+% by increasing only a single position.
Identify Your Niches and Establish Your Brand
Niche In: The more general the content you are covering, the more people have created content on the topic. Get specific with the topics you choose, to stand out amongst your competitors. Quality is key for SEO content, so make the effort to share your specialized knowledge to add value to your audience. The more people bookmark, share and revisit your content, the better suited it is for your desired SEO results.
Spread your Knowledge: Once you’ve shared content on your specific niches, spread your knowledge on other niches as well. Your page is both promotional and informational, meaning you can share specialized knowledge on certain therapy techniques that people will find valuable, regardless of whether you currently offer it or not.
Stay Ahead of the Curve
Psychology is an evolving field, be amongst the first to create informational content on emerging techniques. You may wonder “should I make content on this emerging technique if I don’t currently offer it at the moment?”. The answer is yes, because you will rank high on this search, driving traffic to your site for services you do offer that treat the same underlying symptoms. Additionally, you will benefit from adding this service to your offerings after driving demand for it.
You can also invite colleagues to discuss topics with you that they specialize in. This way you add new value beyond your specialized knowledge, while creating backlinks to their platforms that they will share your page on.
Insights Synthesized: Outlook on SEO for Therapists
Do you want to drive more new patients to your practice? Ready to create valuable content, and want more direction on how to focus your efforts? Combine technical methods, niche content and emerging techniques to work your way up the search engine ranks.
If you want to brush up on the fundamentals of SEO for Therapists, click here for our guide on this, and if you want more advanced insights, comment below.
